Benefits of AR in museums and art galleries

During the visit to the museum and to the art gallery, the experience felt is different. When there isn’t enough explanation on pieces at the museum and at the art gallery, it always feels like there is something missing. However, when there is complete explanation to every piece in the museum, the experience is more engaging and memorable. It’s like going back in the past and witness all the explanation of the pieces by your own or to get a true meaning of what an artist tried to display through his or her art. 

Augmented reality plays a vital role in making this experience come true. So visitors will have to download the AR app which they will use. Living in a digital life, people have already been accustomed to holding up their smartphone and other mobile devices to take pictures. Thus, scanning an AR object with the device can easily fit into the museum experience. AR apps allow museum visitors to gain information in a more convenient, efficient and entertaining way. In addition, comparing with the widely used QR codes scanning mobile feature in the museums, which usually is a manual tracking system, the AR feature on museum apps work with automated image recognition to scan real world objects.

Augmented reality in one art gallery in Kigali, Rwanda

Museums and curators are already full of knowledge, and of the desire to engage people in a dialogue. Augmented reality is another tool that can communicate this knowledge. It invites visitors to find out more. A virtual rendition of an artist narrating his work has the potential to encourage more engagement.  For instance, a skeleton that comes to life can help visitors understand new concepts. AR can even help contextualize history by blending the old and the new. For example, it can show historical scenes superimposed onto modern ones.

This technology can capture people’s attention and keep their focus on exhibitions for longer. Before opening their AR installation, the AGO did a survey. It discovered the average visitor to the museum’s collections spent on average only 2.31 seconds in front of each image. In a busy modern life where visitors are not always inclined to linger, museums can use AR technology to reach out and grab their attention.

 

Therefore, with the help of augmented reality, the experience at the museum is unforgettable and worthwhile.